Recognize 4 Types of Online Business Consumers for the Right Target Business Strategy

When compiling a marketing strategy, of course we hope that the strategy is right on target and runs as expected. Unfortunately, often strategies that look good at first can actually give insignificant results. What do we miss?

Many online business experts suspect that one reason the good marketing strategy doesn't work as expected is because we forget to return to the roots. That is to say, before thinking far about advertising, and carrying out massive promotions, it's important for us to recognize the types of online business consumers.

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If we don't do that, how can we present our promotional content to the right people?

Types of Online Business Consumers in Indonesia

Getting to know the type of consumer in an online business, is tantamount to understanding how best to reach consumers so that they buy and become your loyal customers.

For you online business people, here are the types of consumers who are online businesses that you need to recognize:

Innovator

Innovator is a type of consumer who comes from within the community. They have a large income and have a number of modern technological devices.

Even though they are rich, they are not always interested in expensive products. They also like to buy low-priced products while paying attention to the quality of the items they buy.

To shop, this group prefers to use online shopping applications. This type of consumer innovator is very happy to receive notifications from online stores and check the latest information.

As for payments, this type of consumer prefers to do transactions using internet banking.

Early Adopters

In the second place there are types of consumers Early Adopters, which are types of consumers with lower income, but also have several modern devices for shopping.

This type of consumer really likes to buy goods at low prices and is happy with the lure of discounts.

When shopping online, Early Adopters prefers to search through search engines like Google, and not directly on certain websites or applications. After making a transaction, this type of consumer will usually make payments via ATM or internet banking.

Gap-tech

Next is the type of consumers who have high income, but they prefer to shop on one device only. This type of consumer is often called Gap-tech.

Compared to getting information on a product from any advertisement or notification, this type of consumer prefers to get product information from the online store itself. They also prefer to shop for products that are discounted and see the items directly so they can feel them.

Whereas in the transaction process, they tend to use conventional methods such as transfer via ATM.

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Latebloomers

The last type of consumer is Latebloomers, which is a new type of consumer in the world of e-Commerce. They have low income, and tend to have only one device to shop.

When conducting online shopping transactions, they usually do so through mobile sites or e-Commerce applications available. They are also the type of consumers who are concerned with the price of cheap goods compared to their quality.

As for payments, they prefer to do it by means of COD aka Cash on Delivery.

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