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Tips for Choosing the Right Online Business to Run

The online business is of many types. Starting from those who sell products and services that are cheap, to prices that are extraordinarily expensive. If you are one of the internet marketers who are struggling in this field, surely you are familiar with testing several types of online business products, right?

In fact, it is not an easy matter to determine which type of online business will be involved. Will it play on one product? Or several products at once? Is choosing a product based on market interest? Or follow hobbies and interests?

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In this article, we will only share a few tips from the experiences of some of our teams. Not that you have to follow it. Not. However, this article will give you insight and inspiration to determine what type of online business is right for you to run. May be useful!

Tips for Choosing the Right Online Business to Run

Online Business: Potential vs. Passion?

Aside from hard work and perseverance, business is often about miracles. There are many things that happen if you choose a business that is tailored to your own passion or interest. That said, he said.

Choosing a business based on market vs. passion potential is certainly two different things. If you choose based on potential, you tend to be on the logical side. But if you choose a business choice based on passion, you tend to have a stronger defense ability.

Even though you have fallen awake many times, the balance sheet is minus, etc., you still haven't learned enough. His name is also passion. Everything is done until the last drop of blood.

Choosing Based on Potential


  • (+) Potential is selling bigger and faster
  • (+) Selling is easier because the market tends to be bigger and the market has been educated with the product
  • (+) You have pocketed the results of your competitors' research to enter the 'arena of war'
  • (+) Because of these three things, the rhythm at the start of a business is usually relatively fast
  • (-) Competition is usually very strict and has mushroomed
  • (-) Greater price trend
  • (-) There will be those who have large capital usually who monopolize competition
  • (-) Business people are more easily discouraged when the results are not as expected


Other Interesting Articles: Inspirational Techniques Building an Online Business with a Joint Venture

Choosing Based on Passion


  • (+) Usually we are more interested in designing strategies that are more creative than following
  • (+) price war
  • (+) Business people are usually very persistent and not easily affected when the results are not as expected
  • (-) The business rhythm of the beginning is usually more slow and cautious
  • (-) Hot-selling potential, product education needs, and level of competition depend on the product in the passion that we are interested in


Both are good and are still influenced by our own personality, especially in the point of 'fighting spirit'. Which do you tend to be?

Contemporary Business Online

Next, this is the right time to take a look at the types of current online businesses that are right for you to run:

Muslim Fashion Business

The increasing awareness of Muslims today about the importance of carrying out their obligations in dressing to cover their genitals makes Muslim fashion products sell well from year to year. Ranging from hijab, tunics, robes, matching clothes to Muslims, long dresses, to Muslim clothes, all are selling well.

Skin Care and Cosmetics

One reason why doing cosmetic business is tempting is because the sales reps are very high. When someone feels that they are compatible with a cosmetic brand, when they run out, they will definitely buy again. As for cosmetics, women often feel that just having one is not enough.

For example, lipstick. For the same or similar colors, women who like grooming will usually have more than one brand and type. The level of skin care and cosmetics competition is high, but the potential benefits are also not playing games.

Case HP and other HP Accessories

HP is often regarded as the primary need of modern humans. Not surprisingly, smartphone brands are competing to release their latest series every time span. Not to forget, the business of HP cases and other HP accessories are also increasingly sought after. By adding creativity, you can sell a unique HP case, such as an HP case with a photo of the owner, a HP case with a certain trend (for example the trend of Korean dramas that are being hit).

Fashion accessories

Fashion accessories have always been a business of hits because of following the trend. Starting from earrings (which are now available earrings for hijabers), necklaces, bracelets, to watches and magnetic pins for hijabers. You can choose to sell certain accessories, or 'hodgepodge' accessories for certain markets.

Baby and Child Needs

The market audience of women is indeed always interesting to be processed. In addition to Muslim fashion and fashion accessories that dominate women, there are also baby and children's fashion that are again eyeing the female audience. With a funny look and interesting products, your business will sell well because this audience segment is a type of customer who buys immediately.

Present Snack

What's the snack that hits? That's where the big sales potential is. In addition to highlighting the present, you can also add other best-selling food products in your business gallery. Ranging from spicy snacks that cause it, to chips, cilok, and cireng. Don't forget, this food business always exists everywhere.

Digital Products / Services

There are many digital products that service seekers always look for. Starting from follower services, subscribers, writing, design, paid to promote, to content creation services. Some digital products demand expertise from business people. Some others can be done with an affiliate / reseller system. You don't have to be an expert, you just need to learn the product, then promote it intensively.

If you want to prepare more carefully, you can equip you with doing marketplace research as in the article: How to Research to Find the Best Products and Suppliers in the Marketplace.

Selected Business Methods

After determining the type of product you want to pursue, it is also important to consider the business method to be chosen. Each point of course has advantages and disadvantages of each ...

Dropship vs. Reseller

By becoming a reseller, you do stock items first, then sell to your customers. Whereas by becoming a dropshipper, you sell products to your customers without stocking them first. You can read more in the article: How to Start a Dropship Business and Reseller-Business without Capital.

Marketplace vs. Own Website

Having your own website is cool. But if you are still unsure, starting with a marketplace is an attractive choice. Both have advantages and disadvantages that can be your consideration in starting your online business. Still in doubt? Try to read the article: Which is Better for Selling Online, Marketplace or Your Own Online Store.

Past Branding vs. Selling Previously

When to start selling? Is it after branding ammunition, stock management, and others are ready? If you are a beginner, it is highly recommended to start selling first. Do not let the things that you hope help your business look professional, it will make your steps stop and your sales stagnate.

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Not that other things are not important, not ... However, with limited capital at the beginning of the business, it is very important to make sure your wheels are running well. This wheel will help your business grow and do important things. Break down the things that you think are vital done at the beginning, and things that can wait.

For example, the e-mail contact and HP customer service and recording customer transactions and data. This is very important to do from the beginning. However, to have a qualified software transaction directly is not crucial at the beginning.

Hopefully this article is inspiring and useful.

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